Thursday 7 April 2011

PROGRESSION

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


my preliminary task was to create the front cover for a school magazine, this conventions of these magazines are very different from music magazines. This was helpful when it came to creating my final product. Looking back at my preliminary task i think that i have improved in the way i construct and create my magazine, as my final product for my music magazine is much better quality than my school magazine. Although for both magazines i have followed the conventions of all magazine types but made each one fit the specific style of magazine that it is. Having worked out both sets of convention helped me understand how each type of magazine is created by following the conventions. Through using the preliminary task i have developed my skills in creating professional photos for my final product as the photos for my school magazine weren’t planned before hand. I have used similar layouts in both magazines but the layout in the music magazine looks more professional. I have used colours in both magazines in a way that is conventional to the specific genre. In both magazines i have made sure to make it easy to read and enjoyable to the reader. I think i have improved since making my preliminary task as i have had more time to plan for my main task.

REPRESENTATION

My product involves the social group of teenage girls. In r’n’b magazines girls are often represented as unique. They are always quite fashionable but also relatable. The backgrounds are often plain because that way the artist or artists stands out. My front cover image of the model represents teenage girls as being fashionable and someone to look up to. Her clothes are quite plain colours but stand out against the plain background. These are stereotypical to the genre. She is also holding a guitar which is conventional for people in a music magazine to have an instrument. My representation of teen girls is pretty stereotypical of these types of magazine as she looks average but still quite unique.

In my images on my double page spread, teen girls are represented the same as they are on my front cover. I have put my model in different outfits to show each side of her, she is shown as being a normal girl in most of the shots. This would appeal to the target audience as the model is shown as being exactly like them but with a different lifestyle, this makes my model a role model for them.


When comparing photos to ones that are in magazines similar to mine they are fairly conventional as the cover of TOTP magazine also has photos shot on a plain background with a model that looks like an average girl on it. The target audience for TOTP magazine is slightly younger to mine so the model looks more younger whereas I have tried to make my model look older to appeal to an older audience.






I think my representation from photos of teenage girls is quite stereotypical compared to gossip and fashion magazines which are interests of my target audience.


Since my audience is that of 15-19 year old girls, the language I used was quite young. For example; ‘the ultimate gig guide’ This quote shows quite casual language the word ‘ultimate’ is stereotypically used by a younger generation and not with adults. Also all of the coverlines on the front cover were about female artists to appeal to that group. It also represents teenage groups as stereotypically being interested in female artists because of this.

Appeal to target audiences

APPEAL TO TARGET AUDIENCES

My specific target audience was 15-19 year old girls who had an interest in mainstream pop/r’n’b music. I used colour, layout, fonts, pictures and the actual topics in the magazine to appeal to them.


Front cover:
My front cover had to be the most appealing thing because it is the first thing a reader sees and is usually the thing that makes the reader decide whether a magazine is worth buying or not. to do this I used bright colours and attractive pictures to get the reader interested.

I placed my main image all over the front cover this was so that the reader had to look at it, it also is relevant to the genre as it has someone wearing clothes associated with the genre and an electric guitar as a prop which is typical of someone in the music industry. I also used two other images which were relevant to the cover lines. I used bright colours such as pinks, purples and blues to attract the reader, as they are bright colours the reader will be more attracted to them instead of dull colours. I used a white font for my masthead because it stood out from the rest of the colours on my front cover and it looks professional because it’s in a different font from the rest of my cover lines. I used an ordered layout with cover lines down the side and one main image Everything used on my front cover looks fairly ‘grown-up’ and not ‘childish’ which helps appeal to my teenage- early adult audience. The topics I have talked about will appeal to my target audience because they are about current artists and the latest gigs which is something that would interest them.

Contents page:

The contents page is the second thing the reader sees and is also important as it helps shows what is in your whole magazine and could therefore help the reader decide whether to buy it based on what is in it. This means it has be appealing by using bright colours and readable fonts. The layout also has be fairly organised so the reader can read what is in it easily and not get confused.

For the contents page I use the same types of font and same colours, this way the reader will find it familiar to what they have seen and will associate the two together. By keeping most things the same I have created a theme through my magazine and will keep the audience interested by keeping things familiar. I have used images of ‘girls next door’ the girl band from the front cover again in the contents page, this is also so it keeps some familiarity from the front cover. I have used a column of page titles so it is organised, this will appeal the target audience because it is easier to read and clearer.


Double page spread:

The double page spread is an important feature in my product because it is the main article and is on both the front cover and contents page. An interesting layout must be used to attract my audience so that it interests them. I decided to dedicate one page to photos and one page to the interview so that it was laid out in an interesting way. This would appeal to my target audience because it isn’t cluttered and it’s organised easily.

I laid my text out in columns so that it was organised and easy to read, i used different coloured fonts for questions and answers so that the target audience could easily identify the difference. The layout of the text is conventional for most magazines. I placed a pull quote on the picture page, this is so the target audience could read it and then be interested in what the article is about by reading it. I have used a similar colour scheme on my double page spread as to my front cover and contents page this was to keep it familiar to the reader, this would appeal to my target audience because it makes it easier for them to follow.

The model wore quite black, white and denim clothing, against a white background, this is so she stood out.

Questionnaire results: I got a very good representative sample of my target audience’s opinion of my magazine. I know this because most of the people who took my survey were girls aged 15-19. From this I can therefore get a fair representative from my target audience of what worked well and what didn’t.
Overall, I received very positive views from my target audience. This gives me the general idea that they liked my magazine and it appealed to them. When asked about the front cover, they replied with answers like:



Most of the comments i received were positive about the colours used, giving me the impression that they found it eye catching and colourful which is what attracted them to my cover. They also commented on the professionalism of the pictures which is important for my magazine as i wanted it to look professional as it would appeal to the target audience by using quality photos. From the responses i got it seems like my audience overall really liked my front cover. When I asked for what i could do to improve my magazine, i got very vague responses and a few people put ‘nothing’ this means my target audience liked my front cover. The only thing people commented on was maybe that some of the fonts were too small to read. Overall I think my front cover was very effective in appealing to my target audience as they put mostly positive answers to my questions.




On my contents page my target audience commented on how the layout was easy to read and very conventional. This is important as my layout had to be simple and easy to follow. They also enjoyed the photos. A criticism people had of my contents page was the same for my front cover with some of the fonts being hard to read.



For my double page spread, most people were quite vague about their answers, but although the answers were vague mostly all of the comments were positive and people said that it was ‘good’

Most people said that I couldn’t improve it but the one thing people did comment on was that some of the fonts were hard to read and didn’t stand out that much but there were more positive comments than negative.


From the responses that my target audience have provided in my questionnaire, i think i have successfully appealed to my target audience through my use of different layouts, pictures, fonts and colours.


This way, I had a much better chance of getting the opinions of my chosen target audience on my magazine.

Sunday 27 March 2011

technologies

During the construction of my magazine I have used various technologies including publisher, word and a digital camera. Through creating my magazine I have improved my skills with using these technologies and effectively created an appealing and professional magazine.

Photos: I took my photos with my sony cybershot digital camera, i made sure to get shots varying in distances and angles to make sure i had plenty to work with and could edit to how i wanted them, potentially to use in my magazine. My main photos of “Candy Cooke” i took against a white sheet, this was to make it look like a professional model shoot, this made it look professional. Other photos i took around school on our building site, this was to make it look like an on-set shoot for an album cover, i made sure i took these so i could edit and crop them easily.

Editing: To edit my photos I used the photo editing tools in publisher and word. I felt that my photos were pretty good without editing them, the only thing I changed was the contrast and brightness and occasionally I cropped some of the photos.


My front cover photos hasn’t had much editing on it, the only thing i changed was the contrast. The model stands out more because of this.


The photos of ‘the girls next door i changed the contrast and the brightness, this create a ‘glow’ around them and the colours in their clothing stood out


Another example of where editing has been used is in these photos, I drastically edited the brightness and the contrast making things look brighter and stand out more


This screen shot from word shows how I edited my pictures, you can change the brightness and contrast in the top corner.

I used Microsoft publisher to construct my magazine. It was the most effective technology to use and allowed me to easily construct an effective magazine that appealed to my target audience.

For my front cover, I created many drafts, I made a plain rough guide to how I originally wanted my front cover using various word arts, these had no colour on them, following this guide I then constructed the real thing, I then played around with different colours and font to find out what went together and what didn’t. I then ordered everything how I wanted it. The technology of publisher allowed me to make changes to everything easily.

My front cover was created in various steps using publisher with several drafts before I got to the final product. Using drafts allowed me to use different technology to find out what made my product better.


For my contents page, I constructed columns for my cover lines by using text boxes. This created an ordered layout to appeal to the audience. The technology was used in the same way as I had used for my front cover.


Double page spread: I also used publisher to construct my double page spread for my final magazine product. The columns were constructed by using text boxes, I also created most of my fonts in word art so they were easy to make changes to. I also played around with different colours to try and make it the most effective It could be to my target audience.


From constructing my magazine using various technologies from a photo editing software to the internet and different Microsoft programs, I have created a magazine that would appeal to my target audience which is both appealing and effective. Through the process of making this magazine I now have a better understanding on how to use the various technologies.

evaluation - conventions

When I was doing my research and planning I analysed 3 music magazines, at this point I was unsure of what genre of magazine I wanted to do so I analysed a Pop magazine (top of the pops) An indie magazine (NME) and a Heavy Metal magazine (metal hammer) Although all the magazine genres were different they still followed the same conventions for the front cover, contents page and double page spread.

Conventions – Front cover:
• an ordered layout, with not many coverlines.
• A list of some sort with featured bands and artists.
• A main image of a band or artist, with hot spots usually focused on this.
• Use of relevant cover lines relating to articles and artists/bands of the genre
• All important info in the route of eye
• Large masthead at top of page
• Relevant colour schemes (e.g. Metal hammer – dark colours, NME – red, black, Top Of The Pops – bright colours)





In my front cover I made sure that I used all the important conventions of Music magazines, paying most attention to the conventions of Top of The Pops magazine because it is roughly the same genre as my magazine. By doing this I will appeal to my target audience and make it look realistic, like a real music magazine. I placed the masthead at the top of the page which is conventional of all magazines; I also made it the biggest font so it stood out as being the masthead and not another coverline. I made sure I stuck to an ordered layout by not using many coverlines, this way the main focus is on my main image and main article, It also adds to the maturity of the magazine because it doesn’t look too cluttered as when something is too cluttered it can look childish which is what i didn’t want, My target audience would find an ordered layout most appealing. I wrote a list of band and artists at the bottom which is another convention of music magazines, I chose artists such as “Neyo” and “Jessie J” as they fit the r’n’b/pop mainstream music genre. The route of the eye comes across my masthead straight through my main image and finishes on the barcode. The hotspots are focused on my main image and a coverline, this is because they are the most important parts. My main picture was shot against a plain white background to keep the background plain so my model would stand out, I dressed her in plain semi revealing clothes, this is because artists in the same genre wear similar things, Dressing her in plain items would keep focus on her rather than what she is wearing. Other than my main picture, I chose to use two other pictures relating to my coverlines: one of them is of a crowd of people; this is because my coverline was an article about gigs and a crowd of people is what you would usually associate with gigs. Another picture I have is of a girl band called “girls next door” this is because I felt my magazine needed another image. My magazine target audience is girls aged 15-19, for my magazine to appeal to them i used bright, girly colours, such as bright pink and electric blue, as my main image is shot on a plain background I can make the coverlines stand out. A section of my front cover has a bright pink band across it; this is to make the things in it stand out because it is separate from my main image.


Conventions: Contents page;
• An ordered layout (columns for articles)
• Same colour scheme as the front cover
• Very little photos
• A simple background (usually white)
• Main headings to group together articles



My contents page also used all the main conventions of a Pop/R’n’b magazine. These would be a title at the top of the page of contents and rows of article names. A music magazine convention that I followed was to use an ordered layout, i have created that by using 2 columns: one for my articles and another for an editor’s note. i also have three important headings to group certain types of articles together making it easy to read. I used the three heading of regulars and reviews that are used in almost all pop/R’n’b magazines, it’s the easiest way to separate clearly all the articles and is appealing to the audience because of that. It helps show the genre as most magazine do this too. As my magazine is aimed at girls, it uses the same girly colours that i used on my front cover and articles that could be more interesting to girls than boys. I chose to use pictures using the same models as the front to make it familiar to the reader; I also chose to use a picture of the front cover on the contents page bar to remind the readers of it.



Conventions: Double page spread:
• Simple background
• A main image of the artist and a few others
• A stand first then an ordered article
• Questions in bold or a different colour
• An in-depth personal article
• Pull quotes





In my double page spread I have also used all the main conventions to appeal to my audience and interest them. I used an ordered layout and placed my article in columns to make it clear to read while making the questions in bold and the answers in italics, I also used blue for the questions and white for the answers. This separates out the text and makes it easier to read. I placed all the important information in the route of eye, the title and the stand first, the image, the text, and the pull quote I also made sure to keep the background simple like other magazines do to keep the focus on the artist and the text. I used a plain background on my images because it allowed my model to stand out, I followed a consistent colour and font scheme which was similar to my front cover but not the same. I also followed the convention of only using a few fonts and the one in the article being serif yet easy to read. This makes it look more professional yet basic and clear. For the title I used the same font as on the front cover because that way it relates to the artist and the reader would associate that font with the artist, which is also very conventional of music magazines. I used the pull quote and second image as a way to break up the text which makes it look more interesting and less intimidating, also a common convention of music magazines. I also made sure that the pull quote size of text was large and an interesting quote from the article to draw the audience in and appeal to them. My article is in-depth interview with is what most magazine articles should be. I also made sure that I used the kind of language that would be used in a pop/R’n’b magazine and by young people to appeal to my audience and make it realistic

Evaluation - Insitutions

My magazine is similar to Top of the Pops magazine – due to it being about mainstream music.
It is published by BBC Magazines. BBC Magazines is the magazine publishing division of BBC Worldwide, the commercial subsidiary of the British Broadcasting Corporation. BBC Magazines is the UK’s 4th largest magazine publisher. In terms of revenue it is the 3rd largest. It is the UK’s number one publisher for subscription magazines. BBC magazines is a worldwide publisher of magazines, it has 43 licensed editions of magazines in over 55 countries.
The Official BBC Magazines website (http://www.bbcmagazines.com/) (http://www.bbcmagazines.com/content/magazines/topofthepops/) describes Top of The Pops magazine as:
“Looking for shocking celeb scandal plus loads of cool stuff all about you? Then get your hands on Top Of The Pops Magazine, the UK's best-selling teen gossip mag.

Every issue is packed with amazing star gossip, plus hot fashion and beauty advice, sexy lads, and side-splitting cringes. Take a personality quiz to find out more about yourself, check your horoscope, sing along to our songwords, or simply pop an exclusive poster on your bedroom wall.”




Although Top Of The Pops magazine is similar to mine, our target audiences are slightly different, mine is for a more mature “teen” audience whereas Top Of The Pops magazine is for a younger teen audience, you can tell this by the type of language they use to describe their magazine.
My magazine is similar to NME magazine – due to them having similar target audiences.

NME is published and distributed by IPC media. They are owned by Time Inc, who is owned by Time Warner: Time Warner is the world’s second largest entertainment conglomerate revenue wise and the world’s largest media conglomerate. IPC media is the UKs leading consumer magazine publisher, there have produce over 85 magazine and their magazines are read by nearly 27 million people in the UK and they have online branches which reach to almost 20 million monthly users. They focus on five core audiences: mass market women, upmarket women, leisure and specialist, men and television.


http://www.nme.com/
http://www.ipcmedia.com/
http://www.timeinc.com/home/
http://www.timewarner.com/

NME and my own magazine are similar in the way that we have the same target audiences but my magazine features different music genres so therefore the articles and pictures for example will not be the same as mine will be aimed more at a mainstream audience.

Friday 25 March 2011

Evaluation - target audiences

For my Magazine I created a pop/r’n’b magazine, It is mainly aimed at a target audience of girls aged from 15 – 19. I found this out when doing my research into similar magazines; I created a survey to find out more about my target audience.





I posted my survey on my blog and onto facebook to get a varied response. As you can see out of the 32 people who took my survey, 26 people were female and 29 people were aged 15-19 so I considered these people to be my target audience, 6 people who answered my survey were male so I had to make sure that it could also appeal to a male target audience even though they aren’t my main target audience. Due to the fact that the music interests were very varied, I decided to make my magazine appeal to two genres of music, which were R’n’b and Pop as those were the two options that could the most votes, these types of music are considered to be mainstream music types.